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Oscars YouTube shift, commerce media deals, Game Awards record...
Mercredi 17 décembre 2025 à 22:02
Media Landscape Shifts
Oscars to YouTube: A Historic Broadcast Pivot
The Academy announced that the 100th Oscars will be the last televised on ABC, with future ceremonies moving to YouTube beginning in 2029. Vanity Fair notes the platform will host the full ceremony, red‑carpet coverage, and behind‑the‑scenes content, while Variety argues the shift could free the show from the three‑hour broadcast constraint that has long limited its format. Adweek adds that YouTube will provide multilingual captions and audio tracks, expanding global accessibility.
Vanity Fair
Variety
Adweek
Commerce Media Deals Reshape 2025 Advertising Landscape
A series of high‑profile acquisitions, highlighted by DoorDash’s $175 million purchase of ad‑tech firm Symbiosys, signal a consolidation wave in commerce media. Adweek reports that total ad spend in the sector rose 19.4 % year‑over‑year to nearly $59 billion, underscoring retailers’ push to integrate shopping and content. Analysts quoted in the piece predict further vertical integration as brands chase the “shopping‑first” consumer journey.
Adweek
Game Awards Break Viewership Records
The 2025 Game Awards set a new benchmark with an estimated 171 million livestreams worldwide, dwarfing the 1.9 million streams recorded at the event’s 2014 debut. Variety attributes the surge to broader platform distribution and heightened interest in esports, noting that the show’s expanding roster of categories reflects the industry’s diversification. The record underscores video‑game culture’s growing influence on mainstream media consumption.
Variety
R/GA Wins Levi’s Digital Revamp Contract
Digital agency R/GA has been tasked with overhauling Levi’s online presence, from its website to its mobile app, to create a unified commerce platform. Adweek explains that the partnership positions R/GA as an “innovation partner,” aiming to modernize the heritage brand’s e‑commerce experience amid fierce competition. The move follows R/GA’s recent acquisition by private‑equity firm Truelink Capital, signaling confidence in its strategic capabilities.
Adweek
CAA Elevates Next‑Gen Talent Amid Agency Boom
Creative Artists Agency promoted 13 participants from its Elevate program to agent and executive roles, a signal of the firm’s commitment to cultivating new leadership. Variety highlights the diverse backgrounds of the promoted class, while Deadline points out that similar promotions at UTA reflect a broader industry trend of expanding talent pipelines to meet the growing demand for content across platforms.
Variety
Deadline
Media‑Telecom Deal Volume Soars Ahead of Warner Bros. Merger
Deal activity in the media and telecom sectors jumped 61 % in the June‑November 2025 window compared with the same period in 2024, according to The Hollywood Reporter, which cites PwC data. The surge is driven by mega‑mergers and strategic acquisitions as companies position themselves for post‑pandemic consumption patterns. Industry insiders warn that the pace may accelerate as firms chase scale and data assets.
Hollywood Reporter
AI‑Generated Coup Video Sparks French Disinformation Panic
An AI‑fabricated clip claiming a coup in France went viral, prompting alarm among viewers and even an African leader, France 24 reports. The video, which falsely suggested President Macron had been deposed, was difficult for authorities to remove from social platforms, highlighting the challenges of moderating deep‑fake content in real time. The incident fuels ongoing debates about regulation and platform responsibility.
France24
Netflix Greenlights “The God of the Woods” Series Adaptation
The Hollywood Reporter reveals that Netflix will adapt the novel The God of the Woods into a limited series, with Liz Moore and Liz Hannah serving as co‑showrunners and executive producers. The project adds to the streamer’s slate of literary adaptations aimed at attracting a broader, adult‑drama audience. Early buzz suggests the series will explore themes of environmentalism and mythic storytelling.
Hollywood Reporter
Prime Video Unveils Action‑Comedy “The Wrecking Crew”
Amazon’s Prime Video released first‑look images for The Wrecking Crew, an action‑comedy starring Dave Bautista and Jason Momoa slated for a January 28 premiere. Deadline notes the film, directed by Ángel Manuel Soto, follows estranged half‑brothers forced to reunite after their father’s death, blending high‑octane set pieces with familial drama. The project marks another high‑profile original for the streaming service’s expanding film portfolio.
Deadline
Cultural Highlights
Jonathan Simkhai’s Pre‑Fall 2026 Collection Marries LA Glamour and Edge
In his Pre‑Fall 2026 runway, Jonathan Simkhai channels the duality of Los Angeles, juxtaposing soft, feather‑like chiffon with hard‑edged leather bomber jackets adorned with molded flowers. Vogue describes the collection as a “clean and minimal” reinterpretation of Hollywood’s red‑carpet aesthetic, aiming to make the designs runway‑ready yet wearable for everyday glamour. The show underscores the designer’s shift toward a West‑coast sensibility.
Vogue
Tributes Flow for Late Director Rob Reiner and Michele Reiner
Following the tragic deaths of Rob and Michele Reiner, Hollywood figures have shared heartfelt memories. Variety highlights Meg Ryan’s Instagram post honoring the “faith in the best in people” that Reiner embodied, while Deadline notes numerous colleagues, including actors and producers, have posted tributes celebrating his cinematic legacy and personal kindness. The outpouring reflects the Reiners’ deep impact on both the industry and their close community.
Variety
Deadline
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